Advertising Photography is probably the most interesting, the most creative, the most challenging and also the most rewarding branch of photography. It is very absorbing because the photographer here follows a hobby after his own heart and gets to capture the finer things of life in his camera.
It is very creative, in fact the most creative because here the photographer not only follows one of the most enchanting hobbies but also here he has to think from the point of view of a larger section of people, unlike other offshoots of photography, where the photographers satisfy only their creative desires or help in the evolution of their fraternity.
And it is also for this reason that advertising photography is considered the most challenging of all. In this case, the photographer has to satisfy a target audience which can be quite a small section of demography ? a niche one, and also it can be a big one. In both the cases, it is quite a daunting task to impress the target audience. And it is not just about impressing the consumers or potential customers. The real challenge is to grab attention and hold it right there. It is no mean feat. It takes extremely talented and highly skilled commercial photographer to pull off such work that can hit the hammer right on the nail.
And yes, when the challenge is as big as that, it has equally big rewards. And rewards come in the shape of high budget projects where the photographer can be paid in lump sum. And the buck does not stop there, if you are good, if your work is well appreciated and your projects have had landslide success, then you get rewarded with more high budgeted projects ? which means – higher goes the fee you charge. But before you make castles in the air, it is important to sharpen your skills in advertising photography and then reap the benefits later.